We live in an era in which rapid, massive innovation creates amazing new possibilities, but on the dark
side also feeds an unsustainable consumerism, which harmful results will disadvantages us all on the long term: creating shared problems…
I think it is time to overcome this by design that stimulates a non-consumerism lifestyle, and by collaborations between user, society and enterprise to realise user valuable, technically feasible and business viable solutions.
I don’t work on ‘the next version of’, but aim to create convenient, friendly and seamlessly integrated experiences by researching
the essence of people’s behaviour.
How to design products that matter for all?